MARKETING AND ADVERTISING

Many companies struggle with effectively reaching customers and standing out from competitors in an increasingly noisy marketplace. Our advisors help executives identify gaps in their marketing and advertising efforts, optimize budget allocation, sharpen messaging, break through the clutter, and drive growth. We provide an objective outside perspective on your brand positioning, campaigns, channels, and returns through assessments, recommendations, and planning guidance.

• Marketing Reviews : A comprehensive analysis of your marketing strategies, spending, organizational structure, processes, and performance metrics. We identify improvement areas and provide strategic recommendations on optimizing your marketing planning, execution, and results.

• Brand and Brand Positioning Reviews: An in-depth evaluation of how your brand is perceived, the emotions it evokes, the attributes that define it, and how differentiation drives growth. Our brand positioning advice focuses on maximizing relevance, differentiation, authenticity and consistency across touchpoints.

• Advertising Reviews: An independent audit of the effectiveness of your paid advertising across media platforms. We help optimize spending and performance by analyzing return on ad spend, assessing campaign relevance, improving targeting and messaging, and identifying higher performing platforms and publishers.

• Digital Ad Performance Reviews: A data-driven assessment of your digital advertising results across search, social, display, and other digital platforms. We provide recommendations on optimizing investments, audience targeting, creative testing, attribution modeling, and reporting to improve returns.